About
I've been designing complex B2B products for 7 years across sales intelligence, cybersecurity, ERP, fintech, banking, e-commerce, insurance, and AI-enabled products. In my latest role at ZoomInfo, I owned features end to end, led an accessibility program, and mentored designers. I studied cognitive psychology and human factors engineering at the Technion, which gave me a research-driven way of thinking that still guides my work. I also enjoy experimenting with AI as part of my design process.
Experience
Senior Product Designer
ZoomInfo Technologies Inc.
2021 - Sep 2025 · Ra'anana
- Owned end to end design for complex features, from discovery through research, UX, UI, accessibility, engineering handoff, and design QA. Validated launched features through user feedback and analytics.
- Led accessibility program: standardized WCAG-aligned patterns, trained designers, embedded accessibility across the design system.
- Collaborated with Sales and Customer Success to inform project priorities, and mentored junior designers on UX methodology and accessibility.
UX Designer
UI Human Factors Ltd.
2017 - 2020 · Netanya
Designed complex desktop and mobile systems from discovery and research to high-fidelity specs for clients across cybersecurity, ERP, fintech, banking, e-commerce, and insurance. Collaborated with PMs and engineers and conducted usability testing throughout the product lifecycle.
Education
Technion, Faculty of Industrial Engineering and Management
M.Sc., Cognitive Psychology and Human Factors Engineering
2014 - 2016
Won IBM Cognitive Computing Faculty Award for research on emotional dynamics in customer service conversations to improve emotionally responsive chatbots.
University of Haifa
B.A., Psychology
2010 - 2013