About
I've been designing B2B SaaS products for the last 8 years. At ZoomInfo I owned features end-to-end and built an accessibility program from the ground up, and mentored other designers along the way. Before that I worked on enterprise projects for clients like Microsoft and Bank Hapoalim. I studied cognitive psychology and human factors engineering at the Technion, which gave me a research-driven way of thinking about design that still guides my work.
I use AI tools like Cursor and Codex daily. They help me move faster through research, exploration, and prototyping so I can spend more energy on the decisions that actually shape the product. I care about moving fast without compromising on accessibility or quality.
Experience
Senior Product Designer
ZoomInfo Technologies Inc. · 2021 - Sep 2025 · Ra'anana
- Owned end-to-end design for complex features, from discovery through UX, UI, accessibility, engineering handoff, and design QA. Validated launched features with behavioral analytics.
- Led accessibility program: standardized WCAG-aligned patterns, trained designers, embedded accessibility across the design system.
- Collaborated with Sales and Customer Success to inform project priorities, and mentored junior designers on UX methodology and accessibility.
UX Designer
UI - Human Factors Ltd. · 2017 - 2020 · Netanya
Designed complex desktop and mobile systems from discovery to high-fidelity specs for clients including Microsoft, Priority, and Bank Hapoalim. Collaborated with PMs and engineers, executing usability testing throughout the product lifecycle.
Service Design User Research
IBM-Technion Joint Project · 2015 - 2017 · Haifa
Researched emotional and behavioral interactions for emotionally responsive service chatbots.
Education
M.Sc., Cognitive Psychology and Human Factors Engineering
Technion (Faculty of Industrial Engineering and Management) · 2015 - 2017
Grade average 94; IBM Cognitive Computing Faculty award winner.
B.A., Psychology
University of Haifa · 2009 - 2012
Grade average 94.